Architects understand the importance of accurate and well thought out design in the real world. Most professionals would struggle to make a living if that weren’t the case.
However, there are lots of architect practices out there who don’t realise one crucial point. They need to follow the same course of action when it comes to getting a website. Your website showcases your services and helps you to reach new potential clients and customers.
With that in mind, I hope to draw your attention towards the top reasons you need professional web design. I’ll also offer some suggestions of elements you need to include for the best outcomes.
Web design for architects can often become the cornerstone of an internet marketing strategy. So it is vital that all professionals pay attention to the info on this page before improving their approach. This ensures they get the most out of their investment.
Why Do Architects Need Professional Web Design?
The website you use to promote your skills and services is the place where most clients will form their first opinion of your company. For that reason, you need to make sure it meets the grade and does not appear amateurish or poorly designed.
You can’t expect someone to employ you to draw up the blueprints and architectural plans for their latest project if you don’t take the time to ensure your web design cuts the mustard. Those who take the advice from this page and get a high-end site for their operation will benefit from:
Boosted Brand Credibility
All architects will want to make sure their brand gains as much credibility as possible. While you do that by completing work on-time and ensuring you always go above and beyond the call of duty for clients, excellent website design can also produce excellent results.
Nobody would really trust a project potentially worth millions of pounds to a company that chose to build their website using free online services. Like it or not, anyone with any sense can spot a cheap and low-cost website a mile away, and that will do nothing for the image you wish to promote.
Improved Search Engine Ranking
You’ve probably heard about responsive web design during the last couple of years, right? Well, just in case you don’t understand the concept, responsive design is a solution that will display your website correctly on all devices.
So, if a client views your site from their laptop, they can continue the session using their smartphone or tablet without any issues. Google loves responsive designs, and sites that use them tend to benefit from improved rankings within relevant search results. So, if you choose a professional website with a responsive design, the chances of your link appearing when someone types “architects” into Google will increase!
Increased Web Traffic
Practices who rely on the internet to find new clients will always benefit from driving as much relevant traffic to their websites as possible. For every 100 interested parties who visit your domain, only a small percentage will get in touch and convert into customers.
Let’s presume that figure stands at around 0.5%. That would mean you need to push at least 200 suitable companies or individuals in the direction of your site before you begin to earn money. That entire process is much more straightforward when you have an excellent web design, and you might even manage to increase that conversion statistic.
Improved Client Engagement
A practical website layout is guaranteed to help boost client engagement, and that should increase your earnings. When someone visits your site, they want to find the information they require straight away.
Internet users will look elsewhere and check out some of your competitors if you don’t make it easy for them. Your audience needs to identify the right pages on your site and source the info they need. When you choose professional web designers; you benefit from extensive layout knowledge and expertise that will help to keep those potential clients on your domain until they decide to make contact.
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What Are the Most Critical Elements of Web Design for Architects?
There are lots of elements all architects should include within their web designs if they want to achieve the best outcomes and ensure lots of new clients get in touch to inquire about their services. Those elements include:
A Straightforward Layout
As mentioned, internet users and potential clients will not want to work hard to spend money on your services. That is why it is essential that you design a clean and straightforward layout for your website that even a child could follow.
Easy to Understand Text
While you probably understand lots of industry-related jargon, there are going to be some clients out there who don’t. For that reason, it’s vital that you take the time to explain any unusual or confusing terms within your content.
People shouldn’t have to search on your homepage to find links to your services and contact details. So, do yourself a favour and be sure to design a navigation process that anyone can follow. Using buttons or links at the top or the left-hand side of the page is standard procedure.
A Call to Action (CTA).
Lastly, and probably most importantly. It is critical that you include a call to action wherever you choose to write about a service you provide. Sometimes potential clients visiting your site might need a friendly nudge in the right direction.
So, make sure you include buttons or text that says something like “Get a free quote today,” “Contact our team,” or something similar. Make sure those buttons or links take users straight to your landing page or contact page that should include phone numbers, office addresses, and perhaps even a live chat feature.
Now you know some of the top reasons architects need professional web design. Get in touch with us to learn more about how our experts can help you to achieve your business goals.